Competitor research
Explored what works in the pizza industry, using competitor research to identify useful approaches and opportunities.
Project 01 / Business coursework
Marketing campaign for Top Tier Pizza Co.
A marketing exam project that turned research, strategy and planning into a focused campaign for a fictional pizza business.
The brief
Designing a campaign with a clear route to results.
For my marketing exam, I created a complete campaign for Top Tier Pizza Co. The work focused on understanding the market first, then using that insight to make practical, informed decisions.
Project typeMarketing exam
FocusStrategy & planning
BusinessTop Tier Pizza Co.
What I created
SMART aims & objectives
Set specific, measurable, achievable, relevant and time-bound goals to give the campaign a clear direction.
Business analysis
Considered what Top Tier Pizza Co. does well, so the campaign could build on its strengths.
Budget & timeline
Allocated a budget and created a timeline to make the best possible use of the campaign resources and maximise results.
Key takeaway